Unleashing the Potential of Challenger Brands

SUPERBRAND GOODI

At Goodi Superfoods, we believe that what you consume should make you feel good inside and out. That’s where our mantra, Have a Goodi Day, comes from.

CHALO MASALA CHAI

Fair, funky & full of taste

Chalo turns the traditional Chai recipe into an easy fix: delicious with minimal caffeine, distributed with respect for the makers.

“In Chai, I found my daily peace.”

Founder Gita had her first Chai experience in India. She now spreads the love for the drink, for the country and for the culture through Chalo.

OATIER 

BARISTA OAT GLUTEN FREE

Our mission is to create a tastier, creamier and superior oat drink. The best of the best. We use the purest oats, the best research and development, a bespoke recipe and an oat only production process. Simply put, we’re obsessed with creating the best oat drink, from seed to sip.

DALSTONS

Like many good love stories, our fizzy fling began in a nightclub.

Duncan, was a sucker for a soft drink, but not such a fan of the soft drinks industry. The pollution, the sugar, the sweeteners, the long list of artificial ingredients… you get the gist.

So he put his chef hat on and started to brew something better in the kitchen of a community run nightclub in Dalston, East London. Healthier, but just as tasty - Dalston’s real fruit fizzy drinks were born.

SAUCE SHOP

BRING THE FLAVOUR! We don’t stockpile masses of coffee, and we're not scared of a bit of hard work! All our coffee is roasted in small batches and delivered within 3 working days, ensuring the maximum freshness and quality of the beans delivered to your door. 

SPRUCE

A kitchen table idea that changed everything

It started in 2021 with one simple question: why does staying hydrated have to be so boring? We set out to create something better — a hydration product that's packed with vitamins, tastes incredible, and skips all the artificial nonsense.

Today that kitchen table idea has grown into a brand loved by over 100,000 customers across the UK. But the mission hasn't changed: make hydration simple, clean, and delicious.